Grady Management Privacy Policy - Effective 10-15-2025
Information We Collect
When you apply to rent or lease a unit through our online system
(LOFT/Realpage), we may collect:
• Full legal name, contact information (email, phone, address)
• Date of birth and government-issued ID (e.g., driver’s license)
• Social Security number or Tax ID
• Employment, income, and bank account verification
• Rental history and references
• Credit and background check information
• Criminal records/information to the extent permitted by law
• IP address, browser/device information
• Cookie and usage data from our website and leasing platform
How We Use Your Information
We use your information for the following purposes:
• To process and evaluate rental applications
• To verify identity, creditworthiness, and rental history
• To execute leases and manage tenancy
• To collect payments and communicate about your lease
• To comply with legal obligations (e.g., fair housing laws, court orders)
• To maintain and improve our website, services, and resident experience
How We Share Your Information
We do not sell your personal information.
However, we may share your information with:
• LOFT Leasing, our leasing software provider, to manage applications and
resident information
• Payscore Income screening and Identity screening, to verify each applicant's
income and identity
• Credit bureaus and screening agencies (e.g., TransUnion, Experian)
• Payment processors (e.g., rent payment portals)
• Maintenance or service providers under contract to fulfill resident requests
• Legal and regulatory authorities, when required by law
• Property owners or investors, as part of our property management duties
Each third-party service provider is contractually required to protect your
data in accordance with applicable privacy laws.
Third Party Platforms
Additional 3rd party platforms used for leasing purposes:
Data Security
We use commercially reasonable technical and organizational measures to
safeguard your data, including:
• SSL encryption during transmission
• Role-based access controls
• Secure servers and firewalls
• Staff training in data protection
Despite our efforts, no method of electronic storage is 100% secure.
Your Privacy Rights (Maryland & Virginia Residents)
As a resident of Maryland or Virginia, you have certain rights under state
privacy laws, including the Virginia Consumer Data Protection Act (VCDPA):
You may have the right to:
• Access the personal data we hold about you
• Correct inaccuracies in your data
• Request deletion of your data (subject to legal limitations)
• Opt out of targeted advertising or sale of personal data (which we do not
engage in)
• Appeal a decision related to a data rights request
Cookies and Website Tracking
Our website and leasing system may use cookies and similar technologies to:
• Remember your preferences
• Track user behavior on the site
• Measure marketing effectiveness
You can set your browser to refuse cookies, but some features may not function
properly.
Data Retention
We retain your data for as long as needed to:
• Fulfill the purposes stated in this policy
• Comply with legal and regulatory obligations
• Defend against potential legal claims
Changes to This Privacy Policy
We may update this Privacy Policy occasionally to reflect changes in our
practices or legal requirements. The updated version will be posted on our
website with the “Effective Date” revised accordingly.
Contact Us
If you have any questions, concerns, or would like to exercise your privacy
rights, please contact us:
Grady Management Inc.